Leadership Team
Before becoming business partners, Nuecolah and Steffanie bonded in 2020 amidst the pandemic, driven by a shared urgency to address the pressing challenges of our times.
Nuecolah's upbringing by a single parent of the Silent Generation (1928-1945) influenced his views on health and the environment. His father's naturopathic practice introduced him to the healing properties of whole foods.
Experiencing the impact of his father's stroke at 15due to excessive red meat consumption fueled his dedication to promoting widespread access to whole foods.
His studies on environmental impact, viewed through the lens of the older generation, shape his focus on straightforward yet impactful climate solutions.
Steffanie's journey began in childhood, marked by excessive television viewing and the consumption of ultra-processed foods, shaping her resolve to challenge these societal norms.
Today, she focuses on empowering young people through media and nutritional literacy, advocating for social and environmental causes while nurturing creative, critical, and responsible thinking.Ultimately, she wants to give this generation the tools and confidence to make a positive impact in the world.
Through their work at Alphabets, they uniquely understand the concerns, hesitations, and aspirations of the future generation through daily engagement on their social channels.
Nuecolah Behnzukeh
Founder, Chairman, andCEO
Steffanie A. Padilla
Co-Founder and CMO
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